Marketing Services
Paid and organic, answering to one number.
Most paid media management runs in a silo and grades itself on platform metrics. Ours runs on the same attribution layer as organic, so budget goes where revenue says it should.
LVL3 manages paid media on the same attribution layer as organic search. Campaigns run in-house by senior operators across Google Ads and paid social, and every dollar of spend is graded against the same revenue number as every other channel. Budget moves monthly, based on what the revenue data says.
The silo tax
Paid reports say one thing, analytics says another, and the platform grades its own homework. Meanwhile paid and organic compete for the same queries without talking.
When channels don't share data, you pay twice: wasted spend on queries organic already wins, and missed spend where it can't.
How paid runs inside the system
Campaigns run in-house by senior operators, never white-labeled. Search, paid, and revenue data sit in one layer, so every dollar of spend gets judged against the same number as every other channel.
One attribution layer across paid and organic
Spend and organic sessions get graded against the same revenue number, in the same portal, over the same dates.
Query-level coordination with search
Queries the SEO program already owns come out of the paid budget, and queries it can't reach get funded on purpose.
Creative and landing pages tested, not assumed
Ad creative and the page behind it get tested together by the CRO program, because a click is worth nothing until the page holds it.
What you get
- Google Ads strategy and management, in-house
- Paid social where the data supports it
- Landing page and offer testing
- Budget reallocation by revenue, monthly
- Live spend-to-revenue reporting in the portal
Case metrics are illustrative placeholders pending client approval to publish named results.
Put paid and organic on one attribution layer for a week.
That's what the audit does, and it shows you exactly where the two are paying twice. You keep the analysis whether we work together or not.
Book a systems audit